Be Inspired Daily.


THURSDAY | BOOK — Linchpin by Seth Godin
July 29, 2010, 7:00 am
Filed under: Book | Tags: ,

Found at a guest blog I’d archived from Zen Habits called The Reason You’re Stuck (and the one best way to avoid the six ways that will keep you stuck)” by Seth Godin.

Then found his book, Linchpin, which has a review I copied below. I’d like to read it.

Seth Godin has a blog about marketing, here.

Book Review:

“Everyone’s an artist now.”

By Seth’s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) “emotional work.”

Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do “emotional work” at a high level—to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck…. Well, those guys don’t have a prayer, poor things. The world is just too interesting and competitive now.

And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. It’s our choice, and it’s our burden. Seth won’t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldn’t want him to, anyway.

Congratulations, Seth. You have penned a real gem of a book here. Rock on.

–Hugh MacLeod

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