Filed under: Design | Tags: Nike advertising, World Cup 2010, Write the Future ad
In honor of the World Cup, here’s a sweet Nike ad.
Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.
Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”
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